Ho Chi Minh City’s beating heart lies within the bustling aisles of Ben Thanh Market, a landmark that’s been a cornerstone of local life since the French colonial era. Located in District 1, this vibrant marketplace draws travelers and locals alike with its kaleidoscope of colors, scents, and sounds. In 2025, it remains a must-visit for anyone eager to experience authentic Vietnamese culture, from shopping for souvenirs to savoring street food. 

Navigating Ben Thanh Market: What to Expect

Stepping into Ben Thanh Market feels like diving into a sensory adventure. Spanning over 13,000 square meters, this sprawling indoor market at the intersection of Le Loi and Tran Hung Dao streets houses hundreds of stalls. Open daily from 6 a.m. to 6 p.m. (with a night market outside until midnight), it’s a hive of activity year-round. Before you head out, kick off your day with a classic breakfast Ho Chi Minh City offers—grab a steaming bowl of pho or a crispy banh mi from a nearby vendor like Pho Hoa on Pasteur Street, just a 10-minute walk away.

The market is divided into sections: clothing, souvenirs, handicrafts, and food. Expect narrow walkways packed with vendors selling everything from silk ao dais to conical hats. Bargaining is key—start at half the asking price and settle around 30% off. English is widely spoken, making it easy to haggle or ask questions. With its central location, it’s a perfect starting point for exploring District 1’s broader charms.

Where to Shop: Top Finds at Ben Thanh Market

Shopping at Ben Thanh Market is a treasure hunt for unique keepsakes and everyday goods. Here are the must-visit stalls and items to snag in 2025:

Souvenirs and Handicrafts

The southern section brims with Vietnamese souvenirs—think lacquerware boxes, bamboo fans, and intricately embroidered tablecloths. Prices are reasonable, often starting at 50,000 VND ($2 USD) for small items like keychains or magnets. For something special, pick up a hand-painted ceramic bowl or a wooden jewelry box—perfect gifts that reflect local artistry. After shopping, unwind with a cold beer on backpacker street Ho Chi Minh, Bui Vien, a short ride away, where the nightlife buzzes into the early hours.

Clothing and Textiles

Head to the western side for clothing stalls overflowing with silk scarves, tailored shirts, and knock-off designer bags. A custom-made ao dai, Vietnam’s national dress, can be ordered here for around 500,000 VND ($20 USD) and ready in a day or two. Quality varies, so inspect fabrics closely before buying. The vibrant chaos of this area mirrors the market’s lively spirit—bring patience and a sense of adventure.

Jewelry and Accessories

For affordable trinkets, the eastern stalls offer silver earrings, beaded bracelets, and jade pendants. Prices range from 100,000 VND ($4 USD) for simple pieces to higher for intricate designs. Vendors may push hard, so stay firm on your budget. It’s a fun spot to browse, especially if you’re watching the cost of living in Ho Chi Minh City, where daily expenses can stay low with smart choices like these market finds.

What to Eat: Savoring Ben Thanh’s Food Scene

No visit to Ben Thanh Market is complete without diving into its culinary offerings. The food court in the center is a feast for the senses, with sizzling woks and fragrant spices filling the air. Here’s what to try:

Pho and Banh Mi

Start with a bowl of pho bo (beef noodle soup) for around 60,000 VND ($2.50 USD)—a lighter take on the city’s iconic dish, served with fresh herbs and chili. Alternatively, grab a banh mi thit (pork-filled baguette) for 30,000 VND ($1.20 USD) from a stall like Banh Mi 37. Both are quick, delicious, and showcase Vietnam’s street food mastery.

Hu Tieu and Bun Thit Nuong

For variety, order hu tieu nam vang, a pork and shrimp noodle soup with a southern twist, or bun thit nuong—grilled pork over rice noodles with fish sauce dip. Each costs about 50,000 VND ($2 USD) and bursts with flavor. Pair it with a ca phe sua da (iced coffee with condensed milk) to beat the heat. These dishes rival what you’d find at a Vietnamese restaurant District 1, like Nha Hang Ngon, but at a fraction of the price.

Fresh Fruits and Snacks

Round out your meal with tropical treats from the northern stalls—mangoes, dragon fruit, or jackfruit, sold by weight (around 20,000 VND per kilo). For a snack, try banh trang nuong, a grilled rice paper “pizza” topped with egg and scallions, a steal at 25,000 VND ($1 USD). It’s a sweet and savory way to refuel as you explore.

Experiences to Enjoy at Ben Thanh Market

Beyond shopping and eating, Ben Thanh Market offers unique moments that capture its lively essence. Here are some highlights:

• Morning Hustle: Arrive early (6–8 a.m.) to see vendors set up and locals shop for fresh produce. The energy is electric, offering a raw glimpse into daily life.  

• Night Market Vibes: After 6 p.m., the outdoor night market kicks off along the perimeter. Stalls sell street food, clothes, and trinkets under string lights—a festive way to extend your visit.  

• Photo Ops: Snap shots of the iconic clock tower entrance or colorful piles of spices and fabrics. The market’s chaotic beauty is Instagram gold.  

• People-Watching: Grab a plastic stool, sip a sugarcane juice (20,000 VND), and watch the world go by—tourists haggling, vendors calling out, and motorbikes zipping past.

Conclusion

In 2025, Ben Thanh Market remains a cornerstone of Ho Chi Minh City’s charm, blending shopping, dining, and culture into one vibrant package. From snagging silk souvenirs to slurping pho in the food court, every corner buzzes with life. Craving more authentic flavors? Pair your visit with a meal at a Vietnamese restaurant District 1. Ready to dive in? Book a Local Buddy from Tubudd to navigate the market like a pro—download the app today and start your adventure!

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