1. The perfect Israeli Sales process

Mrs. Giang commenced the session by recounting her firsthand experience working at an Israeli spa, where she was exposed to an exceptionally effective sales process. This process, she explained, was designed to evoke strong emotional responses from customers, enabling sales representatives to effectively close deals within 2 hours though the customers didn't even have any need for that product.

2. Sales is Like a Tree

She compared sales to a tree, where the products are the leaves, the skills are the trunk, and the salesperson's mindset is the root. She said that believing in yourself is super important because it affects how you talk to customers and how confident they feel about buying from you.

3. Three Principles to Sell Anything

Contrary to popular belief, Mrs. Giang asserted that successful salesmanship transcends merely extolling the virtues of a product. She outlined three fundamental principles:

• Customers make purchasing decisions based on emotions but logical thinking
• Customers don't buy products, they buy stories
• Customers buy products not for more but less

Understanding these basic principles, you'll know what to focus on when persuading customers.

4. The Sales Formula: How to Make Customers Say "Yes"

Basically, it means if people are unhappy with something (D), and you show them a better future (V) and a way to get there (F), they'll be more likely to buy, unless they're really set in their ways (R).

4.1. Identifying Pain Points and Crafting a Compelling Vision

Crucial to the sales process is the ability to find out customers' pain points and present them with a compelling vision of a brighter future. Mrs. Dinh stressed the importance of empathetic communication, tailored to the individual needs of each customer segment.

4.2. Handling Rejection with Finesse

She shared tips on gracefully handling objections, like listening to why customers say no and turning their concerns into positives. As a seasoned salesperson, you also emphasized the importance of preemptively addressing objections in customers' minds and reframing perceived negatives into positives.

4.3. Closing the Deal

Timing is the most important to close a sale. Instead of pressuring customers, make them feel supported in their decision. Her advice is to always be in a position to support the customer instead of putting yourself in a position below the customer.

In wrapping up, Mrs. Giang Dinh's session equipped Tubudd attendees with essential sales strategies. Her emphasis on emotional connection, problem-solving, and the sales formula provided actionable insights to our team. Thanks to Mrs. Giang sharing, now Tubudd can apply those techniques into sale process in order to achieve greater outcomes!

Stay tuned for the next Friday Morning with Tubudd to learn new knowledge every day!

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