Understanding Sustainable Marketing: Beyond the Basics

Ms. Thanh Lam initiated the session by posing a crucial question - "What is sustainable marketing?" She emphasized that sustainable marketing goes beyond traditional approaches; it stems from the core values of the product and a deep understanding of both the product and its customer base.

Crafting a Sustainable Communication Strategy: A Step-by-Step Guide

The speaker walked us through the essential steps in implementing a sustainable communication strategy. From researching the target market, understanding their pain points, behavior, and psychology to analyzing the brand using frameworks like 4P, 7Ps, SWOT, PEST, USP, and Key Insights - every aspect was meticulously covered. Ms. Thanh Lam stressed the importance of creating a Big Idea and Key Message, setting a budget, and carefully choosing channels and media for a comprehensive content plan.

The Intersection of Sustainable Marketing and Business Models

Highlighting a critical perspective, Ms. Thanh Lam stated unequivocally that sustainable marketing is only achievable when backed by a sustainable business model. She asserted that marketing, at its core, is about presenting the enhanced narrative of an already quality product to the customers.

Navigating Communication Crises with Authenticity

Addressing the challenges of communication crises, the CEO advocated for an approach that transcends mechanical formulas. She emphasized the need for sincerity, emotional connection, trust, and understanding customers. According to Ms. Thanh Lam, dealing with communication crises requires a genuine approach, enabling customers to trust and believe in a well-thought-out communication strategy.

In conclusion, Friday Morning No.65 was a rich exploration into sustainable marketing, guided by the expertise of Ms. Thanh Lam. As we continue on our journey of learning and sharing, these invaluable insights will undoubtedly shape our approach to marketing, fostering a sustainable and impactful connection with our audience.

Stay tuned for more Friday Morning Sharing Sessions, where knowledge meets experience, and wisdom is shared among the community!

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