1. The Genesis of Our Story

Traditionally, journalists and media professionals have interacted with businesses through the lens of booking appointments. However, the landscape is evolving. Mr. Hoang Quoc Le highlights how businesses like Uber and Apple have transformed into content themselves, inviting individuals to write about them organically. He emphasizes that being the content is a unique strategy that redefines the narrative.

2. Nurturing an Internal Content Network

Building a robust content network within a company is essential. Companies should disseminate their remarkable stories, successes, and aspirations for employees to share and spread widely. For instance, FPT creates an inclusive atmosphere within its organization, fostering a sense of belonging and shared accomplishments.

3. The Power of Zero-cost Marketing

In the Vietnamese context, an intriguing strategy involves creating a negative buzz initially and then transitioning it into positive content. However, this strategy isn't sustainable. Mr. Hoang Quoc Le underlines the importance of substantive, high-quality content that builds lasting relationships. Collaborations between journalists, Key Opinion Leaders (KOLs), and content creators require robust networking and trustworthy relationships.

4. Empowering Startups and SMEs

Startups and SMEs have incredible potential in leveraging content to their advantage. Sharing stories rooted in the founder's passion and aspirations resonates with audiences. Establishing an identity beyond profit-driven motives is crucial. Mr. Hoang Quoc Le encourages startups to weave their narratives with authenticity and purpose.

5. Addressing Communication Challenges in Vietnam

Mr. Hoang Quoc Le addresses communication pain points in Vietnam:

Navigating media collaborations for startups requires clear objectives.

Ensuring that content is reliable and trustworthy in a market where consumers verify information online.

Defining the audience and understanding the unique contribution of your content in a crowded landscape.

6. The Employee Perspective

Finally, Mr. Hoang Quoc Le emphasizes the importance of employees' voices within organizations. Negative criticism on social media can reflect poorly on the company. Cultivating a respectful and constructive environment within the company is paramount.

7. Lesson learned

Mr. Hoang Quoc Le's insights remind us that in today's digital age, content creation transcends boundaries. Whether you're a journalist, a content creator, or a business owner, the power of your narrative can shape perceptions, forge relationships, and define your brand. Understanding that "we are the content" invites us to craft narratives that resonate with authenticity, purpose, and respect, ultimately shaping a meaningful connection with our audience.

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